naming

in search for a word that praised the naturality of the product and also connected the spiritual factor of the brand we found “soy” as it places the main ingredient front and center while having the connotation of “being” in the Spanish translation, linking the tangible with the spiritual.

concept

soy embraces a slow and regenerative lifestyle, so we chose a concept that portrayed this feeling in a graphic sense, from the movement of the main logo to the selection of the label’s main typeface it all embraces a melting property.

packaging

We chose a glass pot&lid, for it's heat resistance and it’s durability properties, as the end goal was to create a circular lifespan.

As for the labels we chose responsibly sourced and certified by the FSC coloured papers, which help us differentiate the scents while minimising the use of inks in production, it closes with a “belt design” closing in itself with use of minimum glue which makes reusing the pot easier.