patricia’s pantry
branding design
Warm and joyful sweets.
It all began with fond memories of summer’s with grandparents, this project was a tribute to Patricia, the owners grandma, she is her source of inspiration and the one that instilled a love of baking. This project is about sharing all this with the world, by creating a space full of soul for people passionate about baking.
Objectives
Create a whimsical/welcoming brand that inspires. Appeal to amateur bakers and small businesses.
Photography by: Alexa Baran (@patriciaspantry)
concept
Inspired by a strong bond and warm memories of shared experiences we chose a font with soft shapes and rounded corners that has almost a cookie feel to it, accompanied by irregular solid colourful shapes welcoming the brands DNA to embrace the mess.
