naming

Bread is the food of love, it fills us with warmth, because the act itself of sharing bread is a sign of trust, we wanted to reflect all the care that goes into production using the phonetical similarity between love and loaf.

concept

Bread has been a part of humanity for centuries, it has morphed and evolved but it has always played an important role in our lives. Inspired by old-fashioned baking techniques, the brand universe will take you back in time, a brand set in period nostalgia in which the overall aesthetic is simple and classic.

Using the decorative typographies in signage as a reference to develop each one of the characters in the logo acompanied by a set of hand-drawn illustrations in wich love is a main character.