coroto

 

product & branding design

mindful pottery.

Working as a graphic designer means spending loads of time in front of a computer, so I found myself allured to the craftsmanship of pottery. It's a dance between artistry and utility, where every piece tells a unique story through the hands that shaped it. My passion lies in creating pieces that serve a purpose but also enrich daily rituals with beauty and authenticity.

Objectives

Create a fun brand that reflects the personality of the products

concept

 

The logo reflects the organic spirit of the clay itself and serves as a visual representation that effortlessly connects us to the, quite literally, hands-on and tactile experience of pottery. The interplay of curved lines within the logo serve as a gentle reminder of the beauty and uniqueness that lies within each piece of pottery.