morph

branding & product design

Art to play.

Inspired by our beloved jenga game, morph designed a series of handcarved blocks from reclaimed wood that transform from a statement piece in your wall to an evening game to play with friends.

Objectives:

Product identity & collateral.

concept

 

Morph comes from the need to change the way we look at discarded materials, making a statement that even an ordinary piece of discarded wood can be transformed into art. We designed a logotype where the characters feel like blocks that we carved to unveil each letter, drawing attention to the “o” and the square beneath that represent the rehabilitation of raw material.